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Senior Copywriter

Business Type: Advertising Agency
Job Type: Medical Writing and Editorial
Job Level: Experienced (non manager)
Position: Full Time
Location: London
Reference: Eloise
Job Details:

The McCann Health network is one of the world’s most creatively awarded and connected communities of experts. We’re focused on health, happiness and humanity, ensuring we make a meaningful difference both to our clients’ businesses, and to people’s lives. At McCann Health UK we are recognised for our idea-centricity: how every piece of work we produce is founded upon a creative idea first and foremost, before execution or tactical considerations. We have a strong strategic core, building multi-channel launch and continuous engagement programmes and strategies. Our clients include some of the biggest and most well-respected pharmaceutical brands and as such, they demand the highest standards of work.

We are currently looking for a senior copy writer to join our Creative Department. In our business storytelling is king, so the senior copywriter will play a central role in converting medical and scientific claims into promotional message story flows that are both emotionally engaging and behavior-changing. The senior copywriter will work closely with medical writers, designers and art directors, on multi-media campaign content, including sales aids, eDetails, websites, videos and animations, leave pieces, and patient information materials. You will also assist our clients in producing accurate global and local communications for healthcare professionals and consumers in various target markets.


  • Minimum Bachelor’s degree-level education in a biological- or medical-related subject

  • 4 years’ agency experience with multi-channel, multi-market communications withinthe pharma (Rx) and healthcare sectors

  • Creative, innovative, and always open to new ideas and new ways of expressing them

  • Ability to work across multiple therapeutic areas/brands, with the versatility to switch to new/unfamiliar therapeutic areas quickly, as business needs arise

  • First-hand experience being responsible for a broad range of media and channels such as print/outdoor, digital and integrated campaigns, film and websites, within the pharma and healthcare sectors

  • Proven ability to work under pressure as business needs arise (e.g. multiple key deadlines, pitch work)

  • Good interpersonal and awareness skills

  • Excellent written English (vocabulary and grammar), with good attention to detail

  • Excellent IT skills, particularly using Microsoft Word, Microsoft Excel and MicrosoftPowerpoint 

Posted: 08/11/2018 | NPJ Ref: 225163 | NPJ Original URL
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