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McCann Health
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Mid/Senior Copy Writer



Business Type: Advertising Agency
Job Type: Medical Writing and Editorial
Job Level: Management
Position: Full Time
Salary: Comp
Location: London
Reference: SB/6
Background:

McCann Health is looking for a Mid/Senior Copy Writer to join our growing copywriter team, within a Creative Department that’s driven by the desire to produce creative and original work for their brands. The Mid/Senior copy writer will be responsible for delivering creative campaigns both globally and locally, to a wide variety of audiences, and across all media and channels, including Details, websites, film and animation, leave pieces, and patient materials.

 

Thesuccessful candidate will be personable, able to communicate clearly, verballyas well as through writing, and have a passion for the health and wellnesssector. They will also have demonstrable experience of previous projects (e.g.a portfolio of work), and an ability to show depth of knowledge, thinking and ahigh degree of accuracy and attention to detail. Additionally, they will have ahunger and enthusiasm for emerging media, using technology and innovation tosolve clients’ business problems. We are looking for someone who is creativeand innovative, and always open to unique and unconventional ideas and ways ofexpressing them.

 

It isimportant that they also have a life science degree or equivalent, as well assignificant Rx (and possibly OTC) writing experience gained in either acreative or med comms agency.

 

McCANN HEALTH- Healthcare Network of the Year 2016 and 2017.

We have twodivisions in London operating from the same offices under the overall McCannHealth banner:

McCann TorreLazur our healthcare agency, focuses on marketing communications programmes,primarily for pharma industry clients, targeting HCPs and patients; as part ofthe Global McCann Health network, this division has a strong internationalremit.

McCannHumanCare is a uniquely positioned communications agency that sits betweenmainstream consumer advertising and traditional health agencies. Put simply, wecreate consumer campaigns for health companies and health campaigns forconsumer companies across multi-disciplinary channels from TV to viral,e-commerce to social media.

We offer broad expertise across both professional and consumer markets and have a strong strategic core, building multi channel launch and continuous engagement programmes and strategies.

Our approachis built around the timeless McCann positioning of ‘Truth to Meaning’ coupledwith global trends of consumer-empowered wellness: whether through making positivechoices about lifestyle, or self-select ‘over-the-counter’ medicines. Weoperate globally from Herbrand St, London WC1 and are part of the InterpublicGroup of Companies and McCann Health Worldwide.




Posted: 13/12/2017 | NPJ Ref: 202239 | NPJ Original URL
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